Digital Strategy
If you need some clarity around your digital strategy, we can help. Our work for a diverse set of clients gives us daily insights as to what works and what doesn’t, what’s today and what’s “yesterday”. We can work with you to build a strategy which will be consistent with the vision and direction of the business in order to better maximise your offline and online activities and achieve greater success. It will also help ensure everyone is clear and working towards the same goals and objectives.
Having a strong strategy is vitally important as digital is evolving into the marketing of the future. We will work with you to either develop a strategy from the ground up or refine your current strategy by:
1. Reviewing
2. Researching
3. Recommending
Digital Roadmap
Developing a business strategy will allow you to understand your opportunities in the e-marketplace, segment and target your audience, create audience personas, have a clear online value proposition, create goals, optimise your touchpoints which will drive leads and improve your sales conversions and achieve other objectives.
We can help you to develop your digital roadmap with a hierarchical set of plans which will deliver strategic initiatives for the short, medium and long term. The evaluation process may comprise of workshop sessions, process mapping, operational needs analysis and research across all media to ensure the correct integration of digital marketing along with tracked campaigns for the specified period.
Multi Channel Marketing
Applying leading practises to multiple channels more effectively will gain you better visibility and leverage your marketing capabilities in your industry. Integrating optimised content, SEO, PPC, display advertising, online PR and the use of Social Media will gain you a wider reach. Stay engaged with new and existing clients via email and direct messaging and laser focus on all inbound channels. By deploying a strategy with either your internal resource or with our team, will help you soon see your volume of leads and sales grow across all channels, building a digital pipeline.
In some cases, a hybrid attitude of utilising internal resource as well as an agency to deliver digital results could be the way forward. We can assist you in understanding which competencies can be executed either in-house or via an agency for the best end result for improved prospect and customer engagement.
Monitor and Optimise
One of an organisation’s biggest challenges is to combine their strategy into their business pursuits, integrate their different channels and monitor and optimise their sales and marketing activities.
Once a plan is being implemented we can help you to monitor, evaluate and continually optimise to increase Return on Investment (ROI) month on month.
A carefully orchestrated design will improve business performance by engaging more efficiently with an audience. It can increase conversions and should be planned with ROI as a key objective.
We keep a close eye on the latest web standards, technologies and trends, so you can get on with your day to day business.
Our designs are based on your objectives. Clearly and creatively showing what you are offering. We need to promote your message, service or products in a way that your target user can easily navigate and interact with, whilst enjoying a positive and helpful online experience.